OxLEP Routes to Market & Building Your Action Plan

You’ve Found Your Opportunity. Now How Do You Enter?

Identifying a new market is just the start. The real challenge is choosing the right route to enter it, and managing risks along the way. Should you go direct? Partner with others? Use distributors? And how do you build credibility fast?

In this practical webinar, you’ll create a clear, phased action plan to enter your new market with confidence.

You’ll learn how to:

• Compare routes to market: direct sales, partnerships, distributors, and digital channels
• Choose the best entry route for your business and resources
• Build credibility quickly in unfamiliar sectors
• Identify and mitigate key risks before they derail you
• Develop a simple but structured market entry plan
• Plan your first test, and measure success

Why This Matters:
The wrong route to market can waste time and money. The right route, combined with smart risk management, can accelerate growth and reduce uncertainty.

Who Should Attend:
SME owners and managers ready to take action on a new market opportunity.